Paytm’s Second TVC to Promote Bank Transfers

After a week of launching an advert to promote Paytm’s bank transfers, the brand has come up with another TVC to make the consumers further familiar with this new feature.

Paytm now lets the users transfer money directly to someone’s bank account without any additional cost. The brand also provides cash back to users to encourage them to use the app.

Like the previous ad film, this one too has been conceptualised by McCann Delhi and shot under the direction of Kamlesh Soni from Conversation Films.

Watch the Ad


Brand – Paytm
Agency – McCann, Delhi
Creative Team: Kapil Batra (Delhi Head), Jeet Kalra, Utsav Khare
Account Management: Nutan Sooda, Siddhartha Shrivastava
McCann’s Team: Shankar Nath, Jaskaran Kapany, Samvedna Anand
Production House: Conversation Films

Producer: Azad Anesh
Director: Kamlesh Soni
DOP: Vishal Sinha
Production Designer: Rupin Suchak
Line Producer: Anand Kusumakar
Production Head: Jatin Shah
Production Intern: Sohan Takkar
Location Manager: Dharmik Thaker, Abhijeet Mohan Warang
Chief AD: @Aditya Gupta
DA: Pranav Vyas, Alina Gufran
2nd AD: Vikas Holle
1st AC: Utkarsh Marulkar
FP: Narayan Yadav
Makeup: Shipra Singh
Costume: Seepi Gupta
Casting: Atul Mongia
Office Help: Naval Yadav, Maqbool, Akhilesh
Accounts: Vinod / Tejal
Driver: Amit
Offline: Meghna Sen
DI: Miten
Online: Renuka
Music: Joel and Adnan
Post Supervisor: Char





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