Famous Quotes

19 Quotes By Claude C. Hopkins That All Advertisers Must Read

Claude C. Hopkins is a popular name in the world of advertising. He had strong opinions about the industry which brought him both praise and criticism. Here we have for you some of the statements by Claude C. Hopkins that will help widen your views on advertising.

  1. “We are influenced by our surroundings. The prosperous mingle with the prosperous, so do those of certain likes and inclinations. The higher we ascend the farther we proceed from ordinary humanity. That will not do in advertising. I have seen” – Claude C. Hopkins
    1 Claude C. Hopkins Quotes Advertising Legend Guru
  2. “People are like sheep. They cannot judge values, nor can you and I. We judge things largely by others’ impressions, by popular favour. We go with the crowd. So the most effective thing I have ever found in advertising is the trend of the crowd. That is a factor not to be overlooked.” – Claude C. Hopkins
    2 Claude C. Hopkins Quotes Advertising Legend Guru
  3. “The ways to great success in any line are not numerous. When a certain method has proved itself profitable I hesitate to drop it, until I have found and proved a better method by some local tests. The best way found to sell a product to thousands is probably the best way to sell other thousands.” – Claude C. Hopkins
    3 Claude C. Hopkins Quotes Advertising Legend Guru
  4. “None but those who regard advertising as some magic dreamland will ever try to sell without sampling.”- Claude C. Hopkins
    4 Claude C. Hopkins Quotes Advertising Legend Guru
  5. “Picture what others wish to be, not what they may be now” – Claude C. Hopkins
    5 Claude C. Hopkins Quotes Advertising Legend Guru
  6. “Don’t, to gain general and useless attention, sacrifice the attention that you want”
    – Claude C. Hopkins
    6 Claude C. Hopkins Quotes Advertising Legend Guru
  7. “We cannot go after thousands of men until we learn how to win one”
    – Claude C. Hopkins
    7 Claude C. Hopkins Quotes Advertising Legend Guru
  8. “Almost any questions can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table”
    – Claude C. Hopkins
    8 Claude C. Hopkins Quotes Advertising Legend Guru
  9. “Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way”
    – Claude C. Hopkins
    9 Claude C. Hopkins Quotes Advertising Legend Guru
  10. “Scientific advertising has altered many old plans and conceptions. It has proved many long-established methods to be folly” – Claude C. Hopkins
    10 Claude C. Hopkins Quotes Advertising Legend Guru
  11. “People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print, they choose their own companions, their own subjects. They were to be amused or benefitted” – Claude C. Hopkins
    11 Claude C. Hopkins Quotes Advertising Legend Guru
  12. “People don’t buy from clowns.” – Claude C. Hopkins
    12 Claude C. Hopkins Quotes Advertising Legend Guru
  13. “The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.” – Claude C. Hopkins
    13 Claude C. Hopkins Quotes Advertising Legend Guru
  14. “The advertising man who spares the midnight oil will not get very far”
    – Claude C. Hopkins
    14 Claude C. Hopkins Quotes Advertising Legend Guru
  15. “Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.” – Claude C. Hopkins
    15 Claude C. Hopkins Quotes Advertising Legend Guru
  16. “No generality has any weight whatever. It is like saying “how do you do?” When you have no intention of inquiring about one’s health. But specific claims when made in print are taken at their value” – Claude C. Hopkins
    16 Claude C. Hopkins Quotes Advertising Legend Guru
  17. “Curiosity is one of the strongest human incentives” – Claude C. Hopkins
    17 Claude C. Hopkins Quotes Advertising Legend Guru
  18. “Changing people’s habits is very expensive” – Claude C. Hopkins
    18 Claude C. Hopkins Quotes Advertising Legend Guru
  19. “Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten”
    – Claude C. Hopkins
    19 Claude C. Hopkins Quotes Advertising Legend Guru
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