Sports Sponsorships

Brands That Have Partnered With The Arsenal FC

Formed by a group of cannon makers at the Woolwich Arsenal in 1886, the Arsenal Football Club has come a long long way since. Commonly called as “the gunners”, the team is certainly doing very well in the world of soccer. At present, Arsenal enjoys a number of sponsorships. Here we have a list of all the brands that are currently the partners of this football club.

LEAD PARTNERS

1. Emirates
Arsenal first partnered with Emirates in 2004. The deal then allowed Emirates a shirt sponsorship as well as the naming rights to the club’s stadium. There have been multiple amendments to the contract since. According to the last update, Emirates will keep sponsoring the club’s jersey till 2023-24 season. The club’s stadium will be called the Emirates Stadium till at least 2028.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Emirates

2. Puma
In 20014, Puma replaced Nike as the kit sponsor of the Gunners. The existing £150million five-year deal will come to an end after two more seasons. Subsequent to which, Arsenal will most likely transfer its kit sponsorship to Adidas for more than £40 million per season.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Puma

GLOBAL PARTNERS

3. BYD Auto
Chinese electric car brand BYD (Build Your Dreams) recently signed a global sponsorship agreement with Arsenal. The brand is looking to use Arsenal’s online presence to establish its motto of greener future. BYD will also do its branding on the chairs at the Emirates Club along with using the pitchside LED boards.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements BYD

4. Cooper Tire Europe
On June 1st, 2014, Cooper Tire Europe signed a global partnership deal with the Gunners. According to the contract, the brand will use Arsenal players for various promotional activities. Cooper Tire’s logo will also be present at the pitchside advertising during Premier League broadcasts.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Cooper Tire Europe

5. Cover-More Travel Insurance
Arsenal announced its partnership with Cover-More on October 25th, 2017. The club’s official travel insurance partner aims to improve the experiences of Arsenal fans by providing exciting benefits on the tickets.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Cover More

6. Gatorade
Gatorade’s relationship with Arsenal began in 2013. As per the current agreement, the deal will end with the 2018/19 season. The brand has engaged in many advertising techniques on and off the field with the Gunners.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements gatorade

7. Vitality
If nothing goes wrong, Vitality and Arsenal will remain partners will 2020 at least. Vitality has the right to use the key players from both Arsenal Men and Women teams.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Vitality

8. WorldRemit
World Remit became the first-ever Official Online Money Transfer Partner of Arsenal FC in November 2017. TV interview backdrop space, LED right and access to players for various marketing activities are some of the key features of the deal.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements WorldRemit

REGIONAL PARTNERS

9. 12BET
Official betting partner in Asia.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements 12BET

10. Bank Muamalat
In 2016,  Arsenal partnered with PT 
Bank Muamalat Indonesia TBK to issue co-branded debit cards in Indonesia.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Bank Muamalat

11. Betfair
Official betting partner in the UK, Europe, South and Central America.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements betfair

12. BNN Technology
Official lottery partner in China.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements BNN Technology

13. CashBet Coin
Arsenal’s first official cryptocurrency partner and official blockchain partner.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements CashBet Coin

14. BT Sport
The brand owns football coverage rights in the United Kingdom and Ireland through the club’s digital channels.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements BT Sport

15. Cavallaro Napoli
Official Formal Wear Partner in the UK and Europe.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Cavallaro Napoli

16. Dashen Brewery
Official Beer Partner, Ethiopia
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Dashen Brewery

17. Hyde Park Developments
Official real estate partner in Egypt
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements.jpg

18. India on Track
The deal has allowed the brand to open official Arsenal Soccer Schools throughout India.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements India on Track

19. Konami
Japanse Brand Konami Digital Entertainment B.V. (KONAMI) became an official partner of the club in 2017.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Konami Pes 2018

20. MBNA
Official Credit Card Partner in the UK.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements mbna

21. MTN
Official mobile telecommunications network partner in Nigeria.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements  MTN.jpg

22. Octopus Energy
Official energy partner in the UK.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements OctopusEnergy

23. Santa Rita
Arsenal’s first official wine partner in the UK and international markets including Africa, Asia and North and South America.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Santa Rita

24. SportPesa 
Official African Betting Partner of Arsenal.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements SportPesa
25. Star Lager Beer
Official beer partner in Nigeria.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Star Lagger Beer

26. Tempobet
Official regional betting partner in the Caribbean.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Tempobet

27. Universal Pictures
According to the deal signed in June 2017, Arsenal’s players appear in promotional videos for the latest films of Universal Pictures.
Arsenal FC Football Club Sponsors Partners Sponsorships Partnerships Brand Endorsements Universal Pictures

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