Formed by a group of cannon makers at the Woolwich Arsenal in 1886, the Arsenal Football Club has come a long long way since. Commonly called as “the gunners”, the team is certainly doing very well in the world of soccer. At present, Arsenal enjoys a number of sponsorships. Here we have a list of all the brands that are currently the partners of this football club.
Arsenal first partnered with Emirates in 2004. The deal then allowed Emirates a shirt sponsorship as well as the naming rights to the club’s stadium. There have been multiple amendments to the contract since. According to the last update, Emirates will keep sponsoring the club’s jersey till 2023-24 season. The club’s stadium will be called the Emirates Stadium till at least 2028.
In 20014, Puma replaced Nike as the kit sponsor of the Gunners. The existing £150million five-year deal will come to an end after two more seasons. Subsequent to which, Arsenal will most likely transfer its kit sponsorship to Adidas for more than £40 million per season.
3. Visit Rwanda
In May 2018, Arsenal made it official that Visit Rwanda will be its official Tourism Partner for 3 years. The ‘Visit Rwanda’ logo features on the left sleeve of all Arsenal teams.
4. BYD Auto
Chinese electric car brand BYD (Build Your Dreams) recently signed a global sponsorship agreement with Arsenal. The brand is looking to use Arsenal’s online presence to establish its motto of greener future. BYD will also do its branding on the chairs at the Emirates Club along with using the pitchside LED boards.
In July 2018, Arsenal made its association with Acronis public. The leading technology company Acronis will be the club’s Official Data Backup Partner.
6. Cooper Tire Europe
On June 1st, 2014, Cooper Tire Europe signed a global partnership deal with the Gunners. According to the contract, the brand will use Arsenal players for various promotional activities. Cooper Tire’s logo will also be present at the pitchside advertising during Premier League broadcasts.
7. Cover-More Travel Insurance
Arsenal announced its partnership with Cover-More on October 25th, 2017. The club’s official travel insurance partner aims to improve the experiences of Arsenal fans by providing exciting benefits on the tickets.
Gatorade’s relationship with Arsenal began in 2013. As per the current agreement, the deal will end with the 2018/19 season. The brand has engaged in many advertising techniques on and off the field with the Gunners.
If nothing goes wrong, Vitality and Arsenal will remain partners will 2020 at least. Vitality has the right to use the key players from both Arsenal Men and Women teams.
World Remit became the first-ever Official Online Money Transfer Partner of Arsenal FC in November 2017. TV interview backdrop space, LED right and access to players for various marketing activities are some of the key features of the deal.
Official betting partner in Asia.
In 2016, Arsenal partnered with PT Bank Muamalat Indonesia TBK to issue co-branded debit cards in Indonesia.
Official betting partner in the UK, Europe, South and Central America.
Official lottery partner in China.
Official Formal Wear Partner in the UK and Europe.
Hyde Park Developments
Official real estate partner in Egypt
Japanse Brand Konami Digital Entertainment B.V. (KONAMI) became an official partner of the club in 2017.
Official Credit Card Partner in the UK.
Official mobile telecommunications network partner in Nigeria.
Official energy partner in the UK.
Arsenal’s first official wine partner in the UK and international markets including Africa, Asia and North and South America.
Official African Betting Partner of Arsenal.
Offical Music Streaming Partner
Star Lager Beer
Official beer partner in Nigeria.
Official regional betting partner in the Caribbean.
According to the deal signed in June 2017, Arsenal’s players appear in promotional videos for the latest films of Universal Pictures.
Categories: Sports Sponsorships