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Watch: RoohAfza’s New Ad Film

On the hot summer day of 26th April, Hamdard India launched a new television commercial for its very popular brand – RoohAfza. The advert was conceptualised by FCB Ulka, Delhi and produced by Bubblewrap Films. It is being run on social media with the hashtag – #GhulkeJiyo.

The one and a half minute film display people at different situations bonding over Rooh Afza. Not just this, in utmost simplicity, it also shows a few forms in which this concentrated squash is consumed in India.

Watch the Ad Film

Credits
Company – Hamdard
Brand – Rooh Afza
AGENCY: FCB Ulka, Delhi
CCO: Swati Bhattacharya
Creative Team: Surjo Dutt, Abhijeet Ray, Arijit Sengupta, Arijit Gupta, S Srinath, Moumita Biryani Pal, Deepak Latwal, Mohammad Raza, Uday Dayal
Account Management: Debarpita Banerjee, Lokesh Sah, Akshay Sharma, Anurag Nair, Shrikanth Bandarkar
Account Planning: John Thangaraj, Mohini Verma, Disha Bhattacharya, Vaidehi Tandon.
Agency Producers: Alpa Jobalia & Mazhar Khan

Production House: Bubblewrap Films
Director: Jaydeep Sarkar
Executive / Creative Producer: Ketaki Guhagarkar Surve
Producer: Richa Krishna Lal
DOP: Tanay Satam
1st AD: Ravi Shankar
DA: Akanksha Tandon Lad
2nd ADs: Shiv & Abhishek Pali
Line Producer: Gurmeet Sodhi
LP : Delhi – Rajesh Patni
Production Manager: Umesh Chilbe
Art Director: Akriti Piplani Bajaj
Costume: Reena Manavath and Ruchika Ittal
Hair & Make up: Soniya
Product Stylist: Neha Gharat
Casting Director: Karan Sejwal, Delhi
Post Production
Studio: Splice Studio
Post Producer: Vikas Narvankar & Harish Bhalerao
Grading: Navin Shetty (Nube studio)
Offline: Sachin Tawde
Online: Chetan Patel
Music Director: Rohan Utpat and Vinayak Salvi
Sound Engineer: Neville Dubash
Sound Studio: Pluginn
Male singer: Neuman Pinto
Female singer- Moumita Biryani Pal
Accountant: Veerendra Jhaa
Star Boy: Dharmendra Vishwakarma

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