On 22nd March, Wildstone which is a brand of deodorant and perfume and is owned by McNROE Consumer Products Pvt Ltd. floated a TVC with the popular actor, Vicky Kaushal.
The 30 seconds spot shows men digging for something in a coal mine. Vicky finds a bottle of Wild Stone CODE Body Perfume. The fellow men, jump on him, fight with him for the bottle but Vicky saves it for himself with a scar on his face.
The ad was conceptualised by Soho Square Advertising & Marketing Communications Pvt. Ltd. It was produced by Absolute Productions with Shlok Sharma as the director.
Watch the ad
Client – McNROE Consumer Products Pvt Ltd
Agency: Soho Square Advertising & Marketing Communications Pvt. Ltd.
Director: Shlok Sharma
Executive Producer: Prafull Sharma
Producer: Sadhya Vyas
DOP: Eeshit Narain
Production Designer: Mayur Sharma
Vicky Kaushal’s Managing Team: Prachi Parab, Matrix India
Associate Producer: Md. Shahbaz
Casting Director: Abhimanyu Ray
Wardrobe Stylist: Shyamli Arora
1st Ad: Edwin Quadros
DA: Shilpa Srivastava
2nd ADs: Abhay Datt Sharma and Akhil Vishnu Nair
Line Producer: Debodeep Chakraborty
Production Manager: Viral Shah
Art Assistant: Sanjay Kumar Choudhary & Sneha Kadwadkar
Hair & Make up: Vidya Shankar Singh
Action Design: Prateek Parmar
Action Team: Munna & Arun
Post Producer: Jigar Joshi
Post Supervisor: Imtiyaz Shaikh & Zahur Qadir
Offline Editor: Shahnawaz Mosani
Online Artist: Sunil Pathak
Music Dir: Arjunna Harjaie
Sound Eng: Nevill Dubash & Ninad Lad
Design And Final Mix: Ninad Lad
Grade: Navin Shetty, Nube Studios