Amazon’s first set of TVCs promoting Echo devices went live on March 14th. The brand has teamed up with Ogilvy India to create a 360-degree campaign revolving around the product.

Amazon is promoting this campaign on social media with the hashtag – #JustAsk. The simplicity and the relativity of these adverts are being applauded by many. Titled ‘Love, unlove’ and ‘Hit wicket’, the TVCs were shot by Curious Production house with Aarti Kakkad as the director.

Echo is Amazon’s brand of handsfree smart speakers. They respond to the name Alexa and can be used to play music, set alarms, provide news, sports scores and more.

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