Watch: Big B Turns an Acapella singer for Navratna Oil

Navratna Oil has turned the legendary actor of Indian cinema – Amitabh Bachchan into an Acapella singer. For the brand’s latest music video, Big B has sung the iconic song ‘Sar jo tera chakraye’ from the classic movie – Pyaasa.

A cappella is specifically group or solo singing without using any musical instruments. All the sounds are made using vocals; vocal percussion; beatboxing; body percussion; live looping; instrument mimicry.

The video was conceptualised by Leo Burnett Orchard and directed by Nitesh Tiwari. The music directors of this beautiful creation are Rohan and Vinayak. The video went public on 14th March 2018.

 

Credits
Creative Agency: Leo Burnett Orchard
Executive Creative Director: Amod Dani
Creative team: Amol Mestry, Mayank Trivedi and Ravindra Borkar
Account management: Vidhi Gupta
Planning Team: Ajeetha Bhardwaj and Swarnim Singh
Chief Operating Officer: Mahuya Chaturvedi
National Head of Strategy: Rohitash Srivastava
Vice President and Branch Head (Mumbai) – Manav Rai Ahuja
Director: Nitesh Tiwari
Producer: Varun Shetty
Associate director: Punarvasu Naik
DOP: Kamajeet Negi
Ad team: Karan Mody, Mandar Gosavi, Aparna and Uppasna Shetty
Music director: Rohan and Vinayak
Line producer: Siva Konar
Production team: Aadil Khan, Sanket Shetty, Ajay, Mitesh and Sharad
Art: Rinku
Finance head: Jayraj Amin
Team Opticus Inc: Sanjay Shetty, Karthik Bhat, Sharan Thomas, Tushar Pote and VT
Post head: Mahesh Kamble
Grading: Navin Shetty Nube
Online studio: Famous studios
Online artist: Bhushan Waghmare and Mahesh Patil
Sound studio: Shankh studio
Sound engineer: Annu Poojari

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