Yatra.com is trending at the moment courtesy its latest ads featuring Ranbeer Kapoor. The brand has launched two ad films featuring the popular actor. In both the adverts, Ranbeer is seen dancing to the modified lyrics versions of evergreen Bollywood songs Meri Umar k Naujwaano and Yahoo. Both the songs originally showcased Rishi Kapoor and Shammi Kapoor respectively.
These TVCs were conceptualised by Ogilvy and Mather and were shot by Chrome Pictures under the direction of Hemant Bhandari. The hashtag – #RoamShantiSeRoam is being used to promote the adverts on social media. The brand has prepared 16 seconds and 31 seconds spots of both the commercials.