Fukrey Cast Reunites for Pepsi’s Latest Commercial

The famous characters of Hunny (Pulkit Samrat), Choocha (Varun Sharma) and Lali (Manjot Singh) have once again come together. This time it is not for a movie but for Pepsi’s latest ad campaign, #KyunSookheSookheHi.

Choocha is boarding a train to Kanpur. His friends – Hunny and Lali are there at the station to drop him off. Choocha asks for samosas. The train starts and Hunny runs and manages to get Choocha two samosas. When he gives them to Choocha, he says, ‘Aise he sookhe sookhe he?’ So, Honey runs again and gets him a bottle of Pepsi which they together enjoy with the samosa inside the moving train.

The advert was conceptualised by JWT Gurgugram and shot under the direction of Prasoon Pandey with Corcoise Films. It is being widely circulated on television and social media. This advert will further be supported by outdoor and digital campaigns by the brand.

Watch the TVC here

Advertising agency: JWT, GURGAON
Agency Creative Team: Senthil Kumar, Udayan Chakravarty, Harsh Maheshwari
Agency Servicing Team: Jaibeer Ahmad, Anuj Sharma
Agency Films Team: Mandeep Singh
Production House: Corcoise Films
Director: Prasoon Pandey
Producer: Cyrus Pagdiwala
D.O.P.: Karthik Vijay
Line Producer: Geeta Laxman
1st AD: Neha K Kaul
2nd AD/ DA: Dhruv P. Panjuani
Prod. Designer: Aditya Kanwar
Action Director: Manohar Verma
2nd Operative Cameraman: Sujit Anand
Costume Stylist(Celeb): Allia Al Rufai
Costume Stylist (Others): Varsha Chandanani, Shilpa Makhijha
Hair (Pulkit): Hakim Aalim(C/O Leo)
Makeup (Pulkit): Rocky
Hair-Makeup (Varun/Manjot): Mehek Oberoi
Production Manager: Sandeep Chougule & Sushaant RaJa
Location Mgr: Ajju
1st AC: RamaKrishna
Focus Puller: Akbar
Focus Puller (Cam 2): Raju Kamat
Gaffer: Maqsood
Key Grip: Javed
Pilot Sound: Mahendra (Sudarshan)
Runner: Dinesh Mishra, Girish Arangali, Nazir
Offline Editor: Davinder Konsal
Post Supervisor: Ankur Bharat Patel
Colourist: Nicola Gasparri
Online Editor: Tejas Acharekar
Music Composer: Ehsaan Noorani & Loy Mendonsa
Sound Design & Mix: Farhad K. DadyBurjor
PackShot-Saba Gaziani




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