Biba’s #ChangeForProgress

This Women’s Day, clothing brand Biba has come up with a beautiful short video. The scene is of a wedding. Two cousins – a boy and a girl, are asking each other about their marks. Next moment, an uncle comes and asks the boy about his studies. The boy replies that he is scoring well and plans on applying to leading universities for Masters. The uncle then asks that what is the point of studying when eventually the boy has to handle a household.

Now, this is something that only women in India are used to hearing. So, saying it to a young man makes a powerful statement. With this commercial, Biba is asking people to Press for Change, it is asking people to pose the same questions to men that have till now only been asked from women.

The ad film has been short by Paper Planes Pictures. It has been directed by Aakash Motiani. The names of the actors in the ad are Parikshit Sahni, Shreya Gupto, Devarshi Shah, Prerika Arora, Anushka and Sofia Khan.

Watch the ad film here


Production house: Paper Planes Pictures
Director: Aakash Motiani
Executive Producers: Shreyas Khedekar, Lisa Dcosta
Cast: Parikshit Sahni, Shreya Gupto, Devarshi Shah, Prerika Arora, Anushka, Sofia Khan
DOP: Anuj Samtani
Production designer: Prasun Chakraborty
Costume stylist: Prameet Saini, Divya Gupta
Makeup stylist: Bablu Khan
1st AD: Gayatri Pandit
2nd AD: Navanshu Jain
Casting: Rajeev Ranjan
Post studio: Coolab
Editor: Aakash Motiani
Colorist: Dilshad Cama
Music: Rohan Gokhale, Rohan Pradhan
Sound engineer: Carl Nazareth
Sound studio: Tune Inn Studio