Mahendra Singh Dhoni has been roped in as the brand ambassador of Mars Wrigley Confectionery’s brand – Snickers. The brand has already launched a TVC featuring the cricket sensation.
The 30 seconds long ad film shows Dhoni in a dramatic avatar. Similar to the old concept, the commercial shows Dhoni being overdramatic, speaking in a Bhojpuri accent, dressed in a war attire, encouraging his teammates to do well in the match. Just then, one of the players hands him a Snickers bar and says that even captain cool can lose his temper when he is hungry.
This TVC has been directed by Rajesh Saathi of Keroscene Films. To attract people from across the nation, the brand has further dubbed the TVC in Gujarati, Tamil, Malayalam, Kannada, Marathi, Telugu and Bengali.
Watch the advertisement here
Creative: Navneet Virk, Madhu Ravi, Jacob Kurian
Account management: Vijay Gopal, Ashish V Deodhar, Ramya Murthy, Mohan
Planning: Ashish V Deodhar, Sagarika Gupta
Production House: Keroscene Films
Director: Rajesh Saathi
Producer: Simran Bedi