One Year Later Ghadi Detergent Still Benefiting from the Holi Advert

Last Year, Ghadi Detergent launched a powerful ad around the time of Holi and Women’s Day. I honestly didn’t like the ad that much (Click to know why). But the stats of the post that I wrote on this advert went very high. Which proved that the audience wanted to know more about it. In fact, even on Youtube, the ad has got more than 60 Lakh views.

No wonder in 2018 as well the brand has once again started airing this ad. Hopefully, it will keep earning profits through it. The TVC was conceptualised by ADK Fortune and shot by Vijay Veermal of Chrome Pictures. The lead actress in the ad was Parul Vaid and the leading man was played by Vansh Bhardwaj. The other cast members were Piyush Raina, Hariom Mishra, Shibesh Devnath, Tanvi Anil Shinde, Vimal Bhatia, Soham Chaudhari.

Watch the ad film here

Full Credits

Brand: Ghadi

Brand team: Arif Hussain, Ashish Makhija, Varun Chauhan


Agency: ADK Fortune
ADK Fortune Head: Subroto Pradhan
SVP & Creative Head: Akashneel Dasgupta
Creative Director: Manish Kinger
Account Management Team: Yashaswi Bhatt, @Akhil Nijawan

Production House: Chrome Pictures
Director: Vijay Veermal

Producer: Poonam Wahi
Project Coordinator: Napolean Daniel Amanna
Cast: Vansh Bhardwaj, Parul Vaid, Piyush Raina, Hariom Mishra, Shibesh Devnath, Tanvi Anil Shinde, Vimal Bhatia, Soham Chaudhari
DOP: Srinivas Reddy
Art: Lalit M Chandra
Costumes: Prianca Jhaveri
Casting: Vijay Veermal & Vivek John
Production Controller: Sandeep Gupta
Post Producer: Dutta Yewale
Music Director: Ronit Sarkar
Sound Engineer: Chester Misquitta
VO: Amit Sharma
Editor: Dev Rao Jadhav
Online Editor: Sunil Prabha Pathak
Colorist: Navin Shetty @ Nube Studio
Make Up: Sachin
Hair: Aarti
Senior Accountant: Kalpesh Darji
Location: Ranveer Rajput (Sanskriti Arts)
DA: Akshay Panchal
Trainee: Niraj Deshmukh
Assistant Cinematographer: Narendra Sable
Gaffer: Sadhik Shaikh
Focus Puller: Shiva
Casting Assistants: Rhea Talwar & Mayank Nagesh
Post Supervisor: Sanjay Malvankar
Art Assistant(s): Roshan Raj, Sachin Khate & Mahesh Vishwakarma
Technical Specialist: Austin Rodrigues
Sound Engineer Assistant(s): Tommy Monteiro & Pritish Bose
Accountant: Vikas Tambe
Post Production Assistant: Abhishek Singh

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