Dear Rasna, Go Digital !

A couple of days back, Rasna launched a new variant in the market by the name of Rasna Masala Orange. The brand has roped in popular Bollywood actress, Kareena Kapoor Khan as it brand ambassador to endorse this new product. The packaging has been altered with Kareena’s Face on it, sampling activities have begun and the TVCs promoting Rasna Masala Orange are all ready.

Today, when I was looking for the commercials that the brand has made with Kareena, I couldn’t find them on Rasna International’s Youtube channel or its Facebook page. The brand isn’t present on Twitter and Instagram. The advertisements however were available on some advertising magazines on the Internet.

Now, honestly, I don’t know if these TVCs are up on the medium or not. But the very fact that a third party is sharing it and the brand isn’t gives a bad image to the audience. The ads are Rasna’s properties and they should be the first to circulate them on social media. The more time Rasna takes to do so, the more audience it will lose to those channels that have shared these adverts.

Lastly, Rasna really needs to strengthen its social media pages. In today’s time, the youth is shifting to online mediums. So, digital media is not something any brand can afford to ignore. Hopefully, the people at Rasna International will take some action sooner rather than later