Last week Diamond Producers Association launched a new TVC under its campaign, #RealisRare. Titled Sneaking Out, the ad film shows a married couple secretly going out of their home in the middle of a night for a ride on a bike. The wife is hesitant at first but her husband convinces her to trust him. She hugs him and the camera captures a beautiful ring that she wore all the while.
This commercial went live on 13th February 2018. It was conceptualised by Bartle Bogle Hegarty (BBH), directed by Vivek Kakkad with Curious Production House. The two actors in the ad are named Pallavi Sharda and Pradhuman Singh in real life.
The background score of the advert which is the same as the one in the previous ad film by the brand has been done by Abhishek Arora of Beatcrush Productions. This element of the ad has surely added a lot more grace to it. In fact, a lot of people have been looking for the song online.
The brand has launched this advertisement in Bengali, Tamil, Kannad, Telegu and Hindi.
Watch it here
Director: Vivek Kakkad
Production House: Curious
Client: Diamond Producers Association
Associate Director: Aarati Kakkad
Producer: Shahzad Bhagwagar
Cinematographer: Maciek Sobieraj
Gaffer: Barkat Zaria (Perfect Grips)
Focus Puller: Aalok Parmar
Grips: Kaltin Arlappa (Zoo Grips)
DA: Abhishek Sinha
Associate Producer: Prasanna Naik
1st AD: Kshitij Handa
2nd AD: Sankalp Sadanah
Line Producer: Malcolm Noronah
Production Assistant: Gurdeep Singh Chadha
Production Designer: Sharmishta Roy
Art Director: Ramesh Mistry
Set Dresser: Vasudha Saklani and Seema Yadav
Casting Director: Mukesh Chhabra
Cast: Pallavi Sharda and Pradhuman Singh
Costume: Sanjana Shah and Shrushti Donde (Gitana)
Hair: Justine Mellocastro
Makeup: Hamid Shaikh
Colourist: Adam Vandor (Spájz / Budapest)
Offline Editor: Shivkumar Panicker
Online Editor: Rajiv Sundararaju
Music Director: Abhishek Arora (Beatcrush)
Sound Engineer: Darshan Nair (Tonic)
Post Production Supervisor: Leejude D’souza
Post Production Assistant: Rana Thakur
Lyrics of the song: Khud ko khoke tujhko paya, aisa tera mol, aaj jo tumne ang lagaya, hogai mai anmol
Tagline: Real is rare, real is a diamond.