More on ZEE5 Brand Anthem

Zee Entertainment has launched a brand new online streaming platform for the Indian Market. The brand isn’t leaving any stone unturned to promote this massive venture. In fact, two days back ZEE5 appointed Publicis Media to handle its digital promotions.

To market itself intensively, the brand has also made an ad film with a fun song that is attracting the masses. It was conceptualised by Bartle Bogle Hegarty (BBH), India and was directed by Nitesh Tiwari with Opticus Inc Production House.

The much talked about music in the TVC has been done by Amit Trivedi and the lyrics have been written by Amitabh Bhattacharya. The ad has been launched in 12 Indian languages and the lyrics have been twisted accordingly.

The leading girl in the ad is Harleen Sethi. The real names of the leading men in the Hindi and South versions are Shyam and Rohan Asher respectively. All the cast in this commercial is seen dancing to the tunes of popular choreographers, Bosco and Ceaser.

Watch The Ad Film


Production House – Opticus Inc
Director – Nitesh Tiwari
Producer – Varun Shetty
Agency: BBH India
CCO & Managing Partner – Russell Barrett
Creative Director (Art) – Shruti Das, Karthik Sekhar
Creative Director (Copy) – Ira Gupta
Art Director – Shruti Das, Karthik Sekhar
Copywriter – Ira Gupta
Head of Production – Khvafar Vakharia
Executive Producer – Rahul Kulkarni
Managing Director – Arvind Krishnan
Business Head – Monideepa Nandi
Senior Business Partner – Monisha Khanna
Business Partner – Aishwarya Sundaram
DOP – Tapan Basu
Line Production – Siva Konar and Team
Art Director: Laxmi Keluskar & Sandeep Meher (Lasa Production Design)
Costume Stylist: Urvashi shah
Team Opticus Inc: Jayraj Amin, Karthik Bhat, Sharan Philip Thomas, Tushar Pote, Vishal Thorat
Music Director – Amit Trivedi
Lyricist – Amitabh Bhattacharya
Choreographer- Bosco and Ceaser
Cast: Harleen Sethi & Rohan Asher
Post Producer – Mahesh Kamble
Assistant Director – Prince Shah, Karan Mody, Nazim Khan and Tejas
Editor – Munishwar Rao
Colorist – Navin Shetty
Studio : Nube Studio
Online Artist – Bhushan Waghmare
Online Studio: Famous Studios Ltd.


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