Kriti Sanon Becomes The Face Of Cadbury Fuse

Popular Bollywood actress Kriti Sanon has been roped in as the main promotional face of Cadbury’s variant, Fuse. A TVC featuring the actress went live last week.

The commercial shows Kriti giving an interview at a Talk Show. She hears someone at the set open a pack of peanuts, chocolate and caramel filled Fuse. She forgets all her grace, throws away her footwear and runs to grab a bite of the chocolate. In the background of all this a Bhojpuri song plays.


Like all other Cadbury ads, this one too has been conceptualised by Ogilvy and Mather. It was directed by Vinil Mathew of Breathless Films with Swadha Kulkarni as the Executive Producer.  Zenobia Pithawalla and Varsha Desai did the creative.

The real name of the chat show host in the TVC is Sarang Sathaye. The name of the other boy is not known though.

Watch the ad film here




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