Valentine’s day is just three weeks away. While many brands are still wondering how to seize the day, some like Cadbury have already launched their campaigns.
To celebrate this day of love, Cadbury Dairy Milk Silk has come up with a special edition of its chocolate bar, the centre of which comes in the shape of a heart. The idea is, when you love someone, you can simply pop that part out and give it to them.
Also Read : Cadbury Silk #FeelsLikeALotMore
A girl has a Cadbury Silk in her bag. She is sitting right across her boyfriend in a coffee shop. The boy spots the chocolate and wants to have it. The girl notices it, takes it out of her bag, pops out the heart and gives it to the boy.
In the background of the film, the famous silk song (kiss me, close your eyes, miss me) plays. On Social Media, the video has been liked and shared widely. In fact, all the feedbacks on it are also very positive.
This TVC is being circulated under the hashtag, #PopYourHeartOut. It was conceptualised by Ogilvy and Mather. It was produced by Oink Films. the lead actor is Hitesh Tahiliani and the name of the girl in the film is Malavika Prasad.
Watch The Ad