Paytm’s first commercial of 2018 is out. Two boys are shopping in a small shop. A girl comes and asks the shopkeeper if she can pay him via Paytm. He agrees and after making the purchase the girl leaves. The two boys then approach the shopkeeper and complaint to him for not accepting their Paytm transactions stating bank charge. The shopkeeper says that now one can directly transfer money to someone’s bank account through Paytm.
The ad film went live on 5th January 2018. It was conceptualised by McCann Delhi, Directed by Kshiteej Dua and Produced under Pale Blue Dot films.
Watch the full film here:
Agency: McCann Delhi
Creative Team: Kapil Batra, Gourav Verma, JeetKalra, Utsav Khare
Account Management: Deepak Kohli, Siddharth Shrivastava
Production – Pale Blue Dot