Kareena Kapoor in Uniwash’s Latest

Did you know that Uniwash detergent powder is a brand of the RSPL Group? Well, I didn’t. Recently the brand featured Kareena Kapoor Khan in its latest television commercial which was done by ADK Fortune with Full Circle Films. It was directed by Punit Malhotra.

In the ad film, a girl walks into her room and sees Kareena sitting on a couch. Kareena gets up, walks towards her and begins to inspect the clothes in the girl’s closet. She points out that most of the clothing looks dull and has lost its shine due to bad detergent. And then, she suggests the audiences to replace their ordinary detergent with Uniwash.

I always fail to understand that why some brands don’t use their ambassadors well. In this case, I felt that Kareena was in a hurry to complete the shoot. It isn’t very connecting and didn’t really appeal much.

Watch the TVC here:

Full Credits
Client: RSPL
Product- Uniwash Detergent Powder
Agency:ADK Fortune
Managing Partner: Subroto Pradhan
SR V.P. & ECD: Akashneel Dasgupta
AVP & Sr. C. D.: Tamanna Virmani Ahluwalia
Account Management: Shruti Garg Negi, Itee Gupta

Production House: Full Circle Communications LLP
Director: Punit Malhotra
DOP: Laxman Utekar
Executive Producer: Anand Wagle & Gautam Vaze
Associate Producer: Surbhi Bafna
Line Producer: Rahemat Kazi
Art Director : Somaya Shaikh
Chief AD: Sharic Sequeira
DA : Loretta Pinto
Casting Director: Hoimi Bandyopadhyay
Costume Stylist: Vineet Chauhan
Makeup: JD Jagtap
Kareena Team :
Costume : Rhea Kapoor
Makeup : Mickey Contractor
Hair : Gabriel Georgiou
1st AC : Rajan Sohani
2nd AC : Vivek Nare
Gaffer: Dallu singh
Production Manager: Dharmik Thaker
Production Assistant : Syed Waseem
Head Spot: Rasheed sheikh
Accountant : Akshay
Post Production Department-
Post Supervisor : Vivek Verma
Offline Editor: Nilesh Girdhar
Online Editor: Sumanth
Music Director: Macklin Lacerda
Post Studio : Prime Focus
CG- rang studio
Grading: Michele
Sound Studio : Plan A Studio
Sound Engineer : Aldrin Rodrigues

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