Cadbury Silk #FeelsLikeALotMore

A couple of months back, Cadbury Dairy Milk Silk roped in Shirley Setia and Armaan Malik to transform their old jingle, ‘kiss me, close your eyes, miss me’. The campaign was widely marketed. Maybe that is why the advert that was released during that time somehow missed the public attention.

It was only today that I saw this TVC. When I looked for it on Youtube, I got to know that it was released on August 31, 2017. In the commercial, a cute looking couple is seen enjoying a chocolate bar while sitting on a basketball court. Their friends all singing the dairy milk jingle in the background.

This advertisement was conceptualised by Ogilvy and Mather, India. It was directed by Vinil Mathew and was made under Breathless films. I tried my stalking skills but I couldn’t find the name of the girl in the ad. The leading young boy is Aman Aadlakha and studies Film and TV Production at USC School of Cinematic Arts.

Watch the full TVC here

Agency: Ogilvy & Mather, Mumbai
Creative team: Zenobia Pithawalla, Mihir Chanchani
Production house: Breathless Films
Director: Vinil Mathew
Producer:  Swadha Kulkarni
Director of photography (DOP): Mark Bliss


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