Finance is not everybody’s cup of tea. Where we see big brands hiding true information behind jargons, we also have a brand like Axis Mutual Fund which simplified things for audiences.

In Axis Mutual Fund’s recent Digital Media advert, we see a doctor and his student working together in a lab. With the help of a simple experiment, the doctor shows what exactly ELSS is and how can it benefit people.

khushi k ansu axis mutual fund ad 1 3

The commercial has been conceptualised by the Womb. It was shot under Tubelight Films with Prashant Issar as the director. The young student in the ad is Dhaval Barbhaya. I am still finding the real name of the doctor.

As per news reports, this ad is only targeted towards the Social media hence it won’t be spotted on TV. It has already attracted a lot of love on Facebook and Twitter.

Axis Mutual Fund has definitely started 2018 with a bang. Hopefully, the spark will continue throughout.

Watch the TVC

Full credits
Agency: The Womb
Director: Prashant Issar
Producer: Kanwal Preet
DoP: Srinivas Reddy
Line producer: Rajesh Margaj
1st AD: Katyayan Shivpuri
DA: Divyank Arur
Casting: Utkarsh Bhardwaj
Costumes: Dhruvi Tanna
Hair & Makeup: Sharon Mendonca
Art: Lynette
Production Manager: Akshay Margaj
Back Office: Jabbar Khan , Milind Kotkar
Post Production: Anant Tripathi
Offline: Ernie D’Souza
Online: Gautham Indulkar
Grade: Shivesh
Music: Rax & Kenny
Sound: Tilak Goswami

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