Wild Stone’s latest campaign – #WorldsQuickestShower

Bathing in winters is one of the toughest things for many people out there. They often rely on Roll-Ons and Deodorants to feel fresh when they have no courage to touch the water. Understanding their need and mindset, Wild Stones deodorant has come up with a new advert and a campaign – #WorldsQuickestShower

The 15 seconds long video aptly shows how Wild Stone works as a quick shower. It is crisp and it is also a brilliant example of what a good idea can do to an advert. I wish I could tell you the names of the people behind this creation but no information has been made public yet.

On the evening of 5th January, the hashtag #WinterShower was trending on Twitter. Honestly, that is how I got to know about the advertisement too.

I love how even before the launch of the ad, the brand had created creatives around the campaign on social media. It was present on Facebook, Twitter and Instagram. The brand has also started a contest on Twitter involving different questions and inviting people to tag their friends.

Wild Stone is a brand of McNroe Consumer Products Private Limited. It was founded by Mr N. K Daga in 1993.

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