Canara HSBC OBC Life Insurance first campaign of 2018

On 1st January 2017, Canara HSBC OBC Life Insurance announced the launch of its first brand campaign of the year – #Vaade. The brand has chosen Television (Colors and Republic), Radio (Radio Mirchi) and Digital platforms (Facebook, Twitter, Youtube, Linked In) to market the new TVC.

The commercial shows a little girl playing with her doll and her doctor set. The girl’s parents are no more and she says that she can still feel their presence always. She wants to be a surgeon when she grows up and thanks to the banking services, the parents even after death could provide for their little one.

The ad name titled ‘aapke vaade, sar aankhon par’ has been directed by Shiladitya Moulik with Leo Burnett Delhi. It has been beautifully shot and immediately grasps viewers attention. The real name of the little girl in the commercial is Myra and the lady is called Poornima.

Watch the full TVC

Agency: Leo Burnett Delhi
Agency Creative: Sachin Das Burma
Agency Account Management: Chandramouli, Atul Rao
Director: Shiladitya Moulik
Production House: Prodigious
Associate Producer: Andalib Patel
Producer: Akshay Multani
Head of Prodigious: Vandana Vatsa
Line Producer: Manish Shah
DOP: Uday Singh Mohite
Music: Ranajoy Bhattacharjee
1st AD: Aritra Chatterjee
2nd AD: Pathikrit Nandy
Costume: Aanchal Kuthiala
BTS: Shobhik Mallick
Art: Abhishek

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