Music and songs are very powerful, if they hit you right, they leave an indefinite mark. A couple of days back I saw the latest television commercial of The New Mahindra KUV100 NXT. It looks like something ordinary, very mundane, but when you turn up the volume, you realise that the background score makes all the positive difference in this TVC.
A group of girls is seen jogging on a mountain road, they are singing in sync and running in perfect coordination. After a few miles, there is an obstruction on the road. So, the girls turn towards the mountain and continue their journey. One of the girls calls the driver of the car behind them. So, through the thick of the mountains, the men manage to take their car. They even take the car down to the river stream and prove that their car can do anything.
The ad is available on Youtube, Facebook, and Twitter but despite having a fan following of almost 30K on Instagram, the brand hasn’t really done enough on the platform.
The names of the actors and the people involved in this advert are still not known. We will keep you updated as and when we get more information on this.
And in case you are looking for the lyrics of the jingle, here they are:
I can if I think I can.
No road can go where I can go
No man can do what I can do.
I can if I think I can
No road can go where I can go.
Fear is what I leave at home
I can if I think I can…..
Watch the advertisement here: