After a long time, I saw a TVC that left me laughing. The simple innocence and relatability of it made an immediate connection with the brand. I am talking about the latest commercial of spice brand, Suhana.

A Sikh child calls his Gujarati friend to inform that his mother has made butter chicken at home. So, the latter rushes to enjoy some yummy food cooked at his friend’s. After a while, he comes back to his home. His mom tells him that she has tried her hands on Shahid Paneer. The child though not hungry at all, sits down to eat. After a few bites, he says that the Paneer tastes like Butter Chicken. His family which is clearly vegetarian is shocked to hear this.

Butter Chicken Suhana Masale spice TVC advertisement 4

This ad film has been conceptualised by Suhana’s creative partner, Sideways Consulting. It has been directed by Prasoon Pandey and produced under the Corcoise Films.

While doing the research, I came to know that Suhana wants this campaign to be a 360 one. That means they want to focus both on online and offline media to expand the brand. Well, the first and foremost thing in this step should be to upload the video on all social media platforms from the brand’s original account. How can you spread what doesn’t exist, right?

Shahi Paneer butter chicken ad suhana masale

When you show a commercial on TV and it is an engaging one, people often look for it online to share with their family and friends. When the official brand account doesn’t have the video, they land up sharing from whatever source they can find which ultimately affects the brand.

So, Kaal Kare So Aaj Kar, Aaj Kare So Ub Pal Mein Pralaya Hoyegi, Bahuri Karoge Kub.

Good luck to Suhana Team for this Campaign 😀

Watch the TVC here (Shared by the Production House, Corcoise Films)

Full Credits

Brand: PRAVIN MASALEWALE (SUHANA MASALA)

Advertising Agency: Sideways Consulting

Agency Creative Team: Abhijit Avasthi, Nivedita Agashe, Shefali Ahir A Positive, Purva

Agency Servicing Team: Sonali Sehgal, Shruti Bhandari

Production House: Corcoise Films

Director: Prasoon Pandey

Executive Producer: Cyrus Pagdiwala

D.O.P: Laxman Utekar

Line Producer: Shail Vora

1st AD: Neha K Kaul

2nd AD: Anamika Jayendran

Production Designer: Aditya Kanwar

Art Assistant: Prachi Deshpande

Costume Stylist: Varsha Chandanani, Shilpa Makhijha

Make up & Hair: Sara Capela

Food Stylist: Arati Fedane

Casting: Sumit Attri, Bhavna Attri

1st AC: Rajan

Focus Puller: Mangesh

Gaffer: Raj

Production Manager: Thimmiah Karthamada

Sync Sound: Royston Dlima

Offline Editor: Davinder Konsal

Post Supervisor: Ankur Bharat Patel

Online Editor: Tejas Acharekar

Colourist: Nicola Gasparri

Music Composer: Ehsaan Noorani & Loy Mendonsa

Sound Engineer: Farhad K. DadyBurjor

 

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