After a long time, I saw a TVC that left me laughing. The simple innocence and relatability of it made an immediate connection with the brand. I am talking about the latest commercial of spice brand, Suhana.
A Sikh child calls his Gujarati friend to inform that his mother has made butter chicken at home. So, the latter rushes to enjoy some yummy food cooked at his friend’s. After a while, he comes back to his home. His mom tells him that she has tried her hands on Shahid Paneer. The child though not hungry at all, sits down to eat. After a few bites, he says that the Paneer tastes like Butter Chicken. His family which is clearly vegetarian is shocked to hear this.
This ad film has been conceptualised by Suhana’s creative partner, Sideways Consulting. It has been directed by Prasoon Pandey and produced under the Corcoise Films.
While doing the research, I came to know that Suhana wants this campaign to be a 360 one. That means they want to focus both on online and offline media to expand the brand. Well, the first and foremost thing in this step should be to upload the video on all social media platforms from the brand’s original account. How can you spread what doesn’t exist, right?
When you show a commercial on TV and it is an engaging one, people often look for it online to share with their family and friends. When the official brand account doesn’t have the video, they land up sharing from whatever source they can find which ultimately affects the brand.
So, Kaal Kare So Aaj Kar, Aaj Kare So Ub Pal Mein Pralaya Hoyegi, Bahuri Karoge Kub.
Good luck to Suhana Team for this Campaign 😀
Brand: PRAVIN MASALEWALE (SUHANA MASALA)
Advertising Agency: Sideways Consulting
Agency Creative Team: Abhijit Avasthi, Nivedita Agashe, Shefali Ahir A Positive, Purva
Agency Servicing Team: Sonali Sehgal, Shruti Bhandari
Production House: Corcoise Films
Director: Prasoon Pandey
Executive Producer: Cyrus Pagdiwala
D.O.P: Laxman Utekar
Line Producer: Shail Vora
1st AD: Neha K Kaul
2nd AD: Anamika Jayendran
Production Designer: Aditya Kanwar
Art Assistant: Prachi Deshpande
Costume Stylist: Varsha Chandanani, Shilpa Makhijha
Make up & Hair: Sara Capela
Food Stylist: Arati Fedane
Casting: Sumit Attri, Bhavna Attri
1st AC: Rajan
Focus Puller: Mangesh
Production Manager: Thimmiah Karthamada
Sync Sound: Royston Dlima
Offline Editor: Davinder Konsal
Post Supervisor: Ankur Bharat Patel
Online Editor: Tejas Acharekar
Colourist: Nicola Gasparri
Music Composer: Ehsaan Noorani & Loy Mendonsa
Sound Engineer: Farhad K. DadyBurjor