PC Jeweller has signed Akshay Kumar and Twinkle Khanna as its brand ambassadors till the next one year. Managing Director Balram Garg confirmed this news in a report by Press Trust of India (PTI).
With this new development, the brand is all set to target the people of big cities of India. Undoubtedly it is a good move considering the popularity of the couple on all platforms, especially in the digital media.
The advertisements will be out by next week. Let us wait and see how they turn out and how this move affects the net worth of PC Jeweller.