A good idea goes in vain when not executed well. The brand new ad of Malabar Gold and Diamonds starring Kareena Kapoor Khan and Karishma Kapoor proves this theory.
The ad shows Kareena Kapoor shopping for a necklace for her sister’s birthday. A salesperson is standing next to her to help her with the purchase. Kareena wants to buy Karishma the perfect gift. But the jewelry is so beautiful that secretly Kareena is swayed away buy it. So, she keeps the gift to herself and gives Karishma a single rose flower instead.
The ad has been conceptualized by Havas India for Malabar’s new product range, ‘Allure’. Digital media platforms of Malabar which are also handled by Havas Media Group are going to support the overall campaign which has been named #GiveInToTemptation. The ad has been filmed by Curious Films and directed by Vivek Kakkad.
Now coming back to the first point of execution. Once you see the ad, you will realize that the voices of the two actresses sound nothing like them. Either the voices were too modified or they were dubbed. Since the two ladies are extremely popular, a small factor of the voices has somehow brought down the value of the ad.
Other than this glitch, the ad looks beautiful, especially because the product in itself looks ‘alluring’.
Watch the complete ad film here