So the mystery of Deepika Padukone covering her face with a mask is now solved. Turns out, she was promoting a new range of product by Asian Paints called the Royale Atmos. Apparently, this paint can make the air quality of a room better.
Through out the ad film, Deepika is seen wearing a mask wherever she goes – at the gym, at a party, and at a shoot. In the end, she reveals that she does it because the air indoor isn’t pure enough. Hence, one should use Royale Atmos. Deepika’s beauty has been rightfully used by the brand. She looks stunning in the advertisement.
On social media, the film was released on 21st August. #RoyaleAtmos, #CleanAirBeautifulHomes, #Unmasked were the hashtags used to for the campaign. The brand took another great initiative by also including many television actresses to promote this product. Soon after the ad was released, Divyanka Tripathi, Asha Negi, Gul Panag, Mouni Roy, Krystle Dsouza posted their individual pictures/boomerangs on their social media accounts wearing a mask. These ladies have a lot of followers, so pooling them together for this initiative was a brilliant idea.
The agency and the production house behind this TVC are not known yet. We will let you know about it as soon as we can.
Meanwhile, watch the ad film