In two days, on 7th August, we in India will be celebrating the festival of Rakhi. Since it is an event where people tend to shop a lot, consumer brands should technically capitalize on it to increase their sales. Sadly, not all of them do.
Today, I came across this wonderful ad film celebrating the love between siblings by Wall’s (Owned by Unilever Pakistan). It features a young boy who is trying to convince his brother-in-law not to marry his sister by telling him all her bad qualities. His innocent prank goes in vain because the man doesn’t budge from his decision. In the end, the sister and the brother have a cute moment while eating some ice cream.
This ad has been conceptualised by Mullen Lowe Rauf and done by production house – Stimulus Productions Worldwide. Noman Habib and Azekah Daniel are the main actors. Unfortunately, I couldn’t trace the name of the little kid. The advertisement was released on 29th July, just a few days before Rakhi. Interestingly enough, Rakhi is not even celebrated in Pakistan on a grand level. So, instead of naming it after a festival, they chose to name it Celebrate Your Siblings!
Wall’s has a counterpart in India by the name of Kwality Wall’s and it is owned by Hindustan Unilever. The two brands share the same logo. I would also like to mention that Kwality walls have still not come up with a Rakhi ad film or a creative/campaign on social media.
Well, I hope that amidst the troubles between the forces and the environment between the two countries not being friendly enough, this TVC gets the love it deserves in both the nations.
Watch the film here:
Account Director: Muhammad Saeed Durrani
Creative Director: Saher Shakil Hashmi
Associate Creative Director: Kayzad Giara
Copywriter: Zain Jafar
Manager Planning: Daniah Ishtiaq
Account Manager: Nabil Nasir
Account Executive: Taha Qais