It takes a lot of courage to tell the audiences that you might not have what they want. A brand like Amazon can afford to make such a statement, and they did it, in the best possible manner.
Their new TVC starring Kamlesh Gill & Anshuman Malhotra is touching many hearts in India. The young boy is seen making fun of his grandmother’s (Kamlesh) brother for getting her Jamun (Java Plum) every year on Rakhi. He says that in today’s time everything is available on Amazon yet her brother goes for a cheaper option of getting her a fruit. She then tells her grandson a childhood memory where her brother used to pluck Jamun from the trees, in the process, he often got beaten up but that never stopped him from getting what his sister liked.
In the end, Amazon says, “We have over 10 crore products, but only you have what your sister really wants”. This video brought a smile to many people.
The Film was released on July 30th, a week before Rakshabandhan, giving brothers ample amount of time to actually go and buy something for their sisters.
With this TVC, Amazon has further strengthened its goodwill in India. The film was conceptualised by Ogilvy Bangalore and produced by Good Morning Films.
The music in the end which is completely mesmerizing gives additional points to the ad film. It was done by Khamosh Shah. Yamini Das in her beautiful voice made the entire package a perfect.
Kudos to the entire team for this advertising film.
Brand: Amazon India
Agency: Ogilvy Bangalore
Creative: Azazul Haque, Mahesh Gharat, Nilesh Kulkarni
Planning: Sreenesh Bhat, Shreyaa Ranjan
Account management: Kiran Ramamurthy, Megha Jadhav, Abhijna E Rao
Production house: Good Morning Films
Director: Afshan Hussain Shaikh
Producer: Robin D’Cruz/Dyuti Geete
Executive Producers: Shashank Chaturvedi and Vikram Kalra
Cinematography: Deepti Gupta
Music: Khamosh Shah
Production Design: Aparna Sud
Main Cast: Kamlesh Gill & Anshuman Malhotra
Singer: Yamini Das
1st AD & DA: Ankita Chowfin
Associate Producer: Estelle Lichnowski
Line Producer: Sandip Baban Thube
Production Manager: Parshuram Patil
Location Manager: Samir Mondal
Casting Director: Amita Sehgal
Wardrobe Stylist: Mubaraka Huseini
Hair and Make – Up: Gurlin
1st AC: Arnold
Sync Sound: Bigyna Dahal
Post Production Head: Bharat Arote
Sound Design: Kiran
Post House: Good Morning & Famous Studio
Online & Colorist: Sabby
Accountants: Shashikant Kasar and Amit Tondare
Post Production Assistant: Manish Dabhole
The Boys: Rauf and Shiv