Everybody who has bad eyesight will be able to relate with this. We tend to tighten our eye muscles resulting in that frown on the forehead. FCB Ulka Mumbai agency in India understood this simple factor and has put it into 3 new print ads for Bausch & Lomb. Abhijeet Dutta Ray and Arijit Gupta are the copywriters of this one and M. Srinath and Chaman Singh are the art directors. The creatives have been named ‘Live life wrinkle free’. It was released in July 2017.