Fearless girl amongst the top contenders at Cannes Lions 2017

Cannes Lions 2017 is here. Everybody in the creative atmosphere is talking about these prestigious awards that are very often also called as the ‘Oscars’ of  Advertising.
So, being the ad lovers that we are, we will keep bringing to you the top contenders and the ultimate winners of 2017.

First on the list is the ‘Fearless Girl’.

During the month of March 2017, McCann New York and its client State Street Global Advisors together brought an advertising campaign that became the talk of the world.

A statue of a girl was made and placed opposite the bull at Wall Street. This girl was a symbol of all the ladies who are giving their blood and sweat to the corporate world. Timed while keeping the International Women’s Day in mind, this one wanted to prove that women are leaders too and hence should be rightly acknowledged.

We sincerely hope that Cannes Lions rewards the Fearless Girl. The festival began on 17th June and will end on 23rd June.

CREDITS
Client: State Street Global Advisors
Agency: McCann NY
Eric Silver: North American Chief Creative Officer
Joyce King Thomas: Chief Creative Officer
Devika Bulchandani: Managing Director
Tom Murphy: Co-Chief Creative Officer
Sean Bryan: Co-Chief Creative Officer
Lizzie Wilson: Sr. Art Director
Tali Gumbiner: Sr. Copywriter
Nathy Aviram: Chief Production Officer
Christine Lane: Executive Producer, Innovation
Deb Archambault: Senior Integrated Producer
George Katz: Design Director
David Mashburn: Design Director
David Broad: Head of Communications Strategy
Gemma Craven: Director of Social and Mobile
Kevin Kim: Strategy Director
Peter Bracegirdle: Executive Account Director
Molly Vossler: Account Supervisor
Doug Harrison: Junior Producer
Steven Marchione: Senior Project Manager
Jeremy Miller: Chief Communications Officer
Neena Koyen: Brand Communications Director
Nathan Troester: Senior Editor
Brett Berman: Maker
Eric Perini: Maker
Eric Johnson: Executive Music Producer
Dan Gross: Music Producer

Artist
Kristen Visbal: Visbal Sculpture, Inc.

Production Company
Bryan Roberts: Owner, Traction Creative
Stuart Weissman: Owner, SWP

Photography
Federica Valabrega: Photographer
Jack Shanahan: DP
Jeff Clanet: AC
Kris Chu: Retoucher

Music
COPILOT Music + Sound

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