Pamper recognises an essential need of premature babies

Life is a struggle for premature babies and their families. To help them out a little, Pamper which is a product of Procter & Gamble has come up with a new range of diapers for such little newborns in the United Kingdom.

To promote this product, Pamper with Saatchi & Saatchi London has launched a video which captures the real lives of various parents stuck in this difficult situation.

The ad film was uploaded on Pampers UK & Ireland’s official Youtube channel of 26th April 2017 and it will be used on television as well as social media platforms.

Watch the video here




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