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Ghadi Detergent Holi Ad Lacked Execution

The basic idea of this ad is very good. Full marks for that. The execution, however, brought its down value.

Sometimes you look at an ad film and you get a feeling that perhaps it could have looked better if the story was twisted a little. Today, I came across one such commercial. Ghadi Detergent’s new ad film “IS HOLI SAARE MAEL DHO DAALO”, was released on 5th March 2017. It highlights a situation that arises very often with girls during the Holi season.

The ad campaign has been conceptualised and created by ADK Fortune. It was shot by Vijay Veermal of Chrome Pictures. The names of the actors are Vansh Bhardwaj, Parul Vaid, Piyush Raina, Hariom Mishra, Shibesh Devnath, Tanvi Anil.

Ghadi Detergent Holi Ad 1

A group of guys are staring at a girl and her friend. One of them, who is the leader of the gang, goes ahead and puts colour on her face without asking for her permission. The girl is stunned and scared initially and then all of a sudden, very abruptly, she gets the power to come back with a solid reply.

Before I make my point, I request you to look at the video once.

Now that you have watched the film, don’t you think that the transition from sadness to boldness was very strange and not executed well?

Well, I strongly felt so. And it made me wonder that maybe the makers could have utilised the other girl in the video. What if she was the one who said all those powerful lines to the pervert. The video would have made more sense too and would have looked less unrealistic. Edited

Or perhaps the transitioning could have been better. The basic idea of this ad is very good. Full marks for that. The execution, however, brought its value down.

Just a thought. Do let me know if you agree.

Full Credits

Brand: Ghadi
Brand team: Arif Hussain, Ashish Makhija, Varun Chauhan

Agency: ADK Fortune
ADK Fortune Head: Subroto Pradhan
SVP & Creative Head: Akashneel Dasgupta
Creative Director: Manish Kinger
Account Management Team: Yashaswi Bhatt, @Akhil Nijawan


Production House: Chrome Pictures
Director: Vijay Veermal

Producer: Poonam Wahi
Project Coordinator: Napolean Daniel Amanna
 
Cast: Vansh Bhardwaj, Parul Vaid, Piyush Raina, Hariom Mishra, Shibesh Devnath, Tanvi Anil Shinde, Vimal Bhatia, Soham Chaudhari
DOP: Srinivas Reddy
Art: Lalit M Chandra
Costumes: Prianca Jhaveri
Casting: Vijay Veermal & Vivek John
Production Controller: Sandeep Gupta
Post Producer: Dutta Yewale
Music Director: Ronit Sarkar
Sound Engineer: Chester Misquitta
VO: Amit Sharma
Editor: Dev Rao Jadhav
Online Editor: Sunil Prabha Pathak
Colorist: Navin Shetty @ Nube Studio
Make Up: Sachin
Hair: Aarti
Senior Accountant: Kalpesh Darji
Location: Ranveer Rajput (Sanskriti Arts)
 
DA: Akshay Panchal
Trainee: Niraj Deshmukh
Assistant Cinematographer: Narendra Sable
Gaffer: Sadhik Shaikh
Focus Puller: Shiva
Casting Assistants: Rhea Talwar & Mayank Nagesh
Post Supervisor: Sanjay Malvankar
Art Assistant(s): Roshan Raj, Sachin Khate & Mahesh Vishwakarma
Technical Specialist: Austin Rodrigues
Sound Engineer Assistant(s): Tommy Monteiro & Pritish Bose
Accountant: Vikas Tambe
Post Production Assistant: Abhishek Singh
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