In today’s time if you are a fashion or a beauty brand then you need to be extra cautious before making an advertisement to avoid becoming a laughing stock.
Apparently, Zara made an ad for its fashion line “Body Curve Jeans” which is getting a lot of dissaproval. In the creative, they have shown very thin girls promoting the tagline “Love your curves”.
The ad was first spotted by an Irish radio presenter Muireann O’Connell in Dublin on February 28th.
You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O'Connell (@MuireannO_C) February 28, 2017
Thereafter it spread like a fire on twitter and criticism kept pouring in.
Wonder how will Zara react to this.