#ItHelps acts in favor of CEAT

Thanks to 2016 Olympics, Usain Bolt’s name has become very popular in India. Understanding this fact, in 2017, CEAT Motorcycle Tyres with Ogilvy and Mather have produced a “TVC featuring India’s Mr. Bolt”. The commercial is a satirical take on people who run around the streets of India causing and escaping many accidents.

In just forty seconds, every car/two-wheeler is reminded of their daily distress. Watching this one won’t take much of your time.

Give it a shot.

 

Advertisements