Thanks to 2016 Olympics, Usain Bolt’s name has become very popular in India. Understanding this fact, in 2017, CEAT Motorcycle Tyres with Ogilvy and Mather have produced a “TVC featuring India’s Mr. Bolt”. The commercial is a satirical take on people who run around the streets of India causing and escaping many accidents.
In just forty seconds, every car/two-wheeler is reminded of their daily distress. Watching this one won’t take much of your time.
Give it a shot.