John Lewis’s Merry Long Wait

John Lewis is a chain of upmarket department stores in the United Kingdom. To say that they have made one of the best Christmas commercials is for sure an understatement. If you watch even one of their ads, you would want to watch them all.

Out of all their TVC’s, the one that caught my attention the most is almost 6 years old but is still very fresh and innocent.

With the Smiths song “Please, Please, Please, Let Me Get What I Want” by Slow Moving Millie in the background, an impatient child keeps waiting for Christmas to arrive. Adam & Eve/DDB (the makers) successfully make you believe that the kid is waiting to get the gift he wants. But what happens, in the end, will surely make you smile.


It’s a tradition of John Lewis to keep coming up with amazing Christmas ads every year. I hope that they never stop this and continue contributing to the advertising world with their genius commercials.

John Lewis store will surely be on my list when I go to UK now.

Great work John Lewis and Adam & Eve/DDB.

Watch the video 🙂


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